Having the lowest Internet adoption in Europe, Russia has the fastest growing online audience.
According to data released by comScore, Russia had the fastest growing Internet population in Europe in the past year, increasing 23% to 14.6 million unique visitors in September 2007 or 6.5% of the total European online audience of 226.7 million.
At the same time, Internet adoption was lowest in Russia, where only 12% of the country’s population age 15 or older was online in September 2007.
The Russian online advertising market was valued at $151 million in the first half of 2007, up more than 70% from the same period in 2006, based on data of Discovery Research Group.
The contextual advertising spending accounted for $88 million or 58% of total spending while $63 million (or 42%) was spent on display (banner) advertising. The online advertising spending should reach over $300 million in 2007 or some 4% of total advertising spending in Russia.
The comScore rankings were based on the 16 individually reportable European countries in comScore World Metrix. Germany and the U.K. had the largest online audiences in Europe with 33.2 million and 32.2 million unique visitors, respectively. The Netherlands had the highest Internet adoption rate of 82%.
For more information, please see a press release of comScore.