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Files under: News
Posted by: Yakov @ 17:43 [6. 02. 08]
According to data from MindShare Interaction, the internet advertising market in Russia has doubled to $369 million in 2007. The search and contextual advertising accounted for $210 million or 57 percent of total spending while display (banner) advertising spending was $159 million (43 percent). The Russian internet advertising market is expected to reach $685 million in 2008.
The combined revenues of two largest Russian internet companies Yandex and Rambler is expected to reach $232 million in 2007, or 63 percent of the Russian internet advertising market. It’s estimated that Google earned $10 million in Russia in 2007 that is less than 3 percent of the total advertising market and about 5 percent of contextual advertising market.
Top Russian internet advertisers come from the following industries: mobile communications (Beeline, Megafon, MTS), cars (Nissan, Toyota, Peugeot, Volvo), mobile phones (Nokia), consumer goods (Wrigley, P&G), technology (Intel, IBM, Microsoft), telecommunications (Comstar), retail (Eldorado, M-Video, Evroset, Technosila), and financial services (Citibank, Maxwell).
The leaders in display advertising spending were car makers (25 percent of total spending), consumer good companies (18 percent), telecommunications and financial services companies (11 percent each).
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3 Responses to «Russian Internet Advertising Market To Grow To $685 Million In 2008»
1 Alt Search Engines » Blog Archive » comScore Ranks Top Russian Search Web Sites Yakov @ 17:43 [6. 02. 08]
[...] the second largest Internet market in Europe by the end 2008 with online advertising spending forecasted to double in 2008. var federated_media_section = [...]
2 Google Buys Russian Contextual Ads Service for $140m Yakov @ 17:43 [6. 02. 08]
[...] could account for 64% of the market , accounting for $145 million. [UPDATE: MindShare Interaction recently predicted the Russian online ad market would hit $685 million this [...]
3 Google acquires Russian ad compan ZAO Begun » VentureBeat Yakov @ 17:43 [6. 02. 08]
[...] doubled to $367 million 2007, with contextual and search advertising accounting for $210 million, according to Yakov Sadchikov of the search company Quintura. Google only accounted for $10 million of that amount. Tags: co:google SHARETHIS.addEntry({ [...]
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