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Files under: News
Posted by: Quintura @ 10:58 [4. 04. 08]
There are reports in the blogosphere (first, ) rumoring that Federated Media Publishing (FM) raised $50 million at a $200 million pre-money valuation. FM is essentially online media sales house that brokers display (banner) and other ads on some two hundred . It is powered by an open source ad server software from (ex-OpenAds). It’s assumed by the bloggers reporting the rumor that FM would likely use cash proceeds from the deal to buy-out some of those blogs and/or garantee revenue in exchange for equity stakes in the blogs.
If FM kept on average 40% from ad sales on its network of blogs and sites, it would imply some 60% of a $250 post-money valuation of FM would be tied in its network of blogs and sites. To be fair to its blog and technology partners, FM could share some $30 million or 60% of $50 million deal proceeds with its network blogs and ad server solution provider OpenX.
I believe that the bloggers will welcome that pay-out for all the hard work they have done creating content.
Tags: ad network, display ads, federated media, FM, investment, online media, openads, openx, venture capital
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