The leading Russian media group RBC Information Systems has licensed a children-friendly social networking platform from Tweegee of Israel to exclusively launch the Russian version of Tipo.co.il, a popular social network for children in Israel. It will be the first Russian social network for kids. RBC plans to invest $6 million into the project.
Tipo is visited by more than 80% of Israeli children aged between 8 and 14 . The site features a unique environment for children to communicate to each other and is safe.
Tipo offers multiplayer online games, communication tools, blogging and video blogging, searching for new friends, storing pictures and videos, and tools to easily create virtual worlds.
The users of Tipo created over 870,000 personal web-sites over the past year.
Tweegee plans to launch Tweegee.com, a social networking site for kids in the U.S.
RBC‘s news site RBC.ru was recently ranked among top Russian web properties with reach of 16% of the Russian internet audience.