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Files under: Inside View, News, Web 2.0
Posted by: Yakov @ 02:46 [18. 04. 08]
The largest Russian social networking site Odnoklassniki.ru reported revenue of $3.3 million in Q1 2008, including $3 million from display (banner) advertising and $0.3 million from contextual advertising. Odnoklassniki.ru is expected to generate revenue of up to $30 million in 2008, says Albert Popkov, founder and CEO of the company. He estimates that it will obtain 10% share of display advertising market in Russia by the end of 2008.
 Odnoklassniki.ru has 15 million registered accounts and 5 million daily users. The social network is now growing by 100 thousand new accounts per day, mostly registered by new users from Russian regions. The site’s name is translated into English as “Classmates”. The site is sort of a blend between Classmates.com and Hot or Not. The company currently uses 140 computer servers for its service. It sells 728 x 90 top banners and 240 x 400 side banners at CPM rates of $0.7 - 1.7.
Odnoklassniki.ru was ranked the 7th online property in Russia with reach of 30% of the Russian internet audience in a recent comScore study.
In contrast, the 2nd largest Russian social networking site Vkontakte.ru, which is similar to Facebook and has over 10 million registered accounts, does not sell online advertising. The site recently started generating revenues from online recruitment services.
The recent drop in a number of active blogs in Russia can be explained by a growing popularity of online social networks.
Tags: albert popkov, odnoklassniki, Odnoklassniki.ru, russian classmates, Russian social network, vkontakte
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One Response to «Odnoklassniki.ru Expects Revenue of $30 Million in 2008»
1 Odnoklassniki.ru Set To Top $30 Million In Revenue Yakov @ 02:46 [18. 04. 08]
[…] Yakov of Quintura is saying that Odnoklassniki, which translates to “Classmates”, sports 15 million users with a daily engagement of 5 million, with an additional 100,000 members joining each day. Their impressive first quarter earnings came in the form of $3 million for banner ads with the remaining $300,000 coming from contextual advertising. By the end of 2008, the network is expecting to account for 10% of all banner advertising in Russia. […]
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