Rambler To Launch Ad-Funded Video Downloads

Files under: News, Web 2.0
Posted by: Yakov @ 14:16 [21. 04. 08]

Rambler Media, the holding company for the second largest Russian search engine and portal Rambler, is set to launch Rambler Cinema as a free video-download service, reported business daily Kommersant. The service will be supported by in-video advertisements. Rambler plans to generate $1 million in advertising revenues from the service in the first year of its operations.

Rambler Media has partnered with Hiro Media, an Israeli developer of ad-supported video-download technology, whose software allows to dynamically select advertisements that are suited to demographical information users provide when they sign-up for the service.

Rambler also agreed with TV channel TNT and TV series producer Starmedia to offer 400 hours of video content from their libraries starting from May 2008. It will increase to 1,000 hours of video content by the fall 2008.

The advertisers will be offered to buy advertisements at $350 per 1,000 video views. The initial monthly audience of Rambler Cinema is expected to reach 1 million users. Rambler Vision, a video sharing service of Rambler has 1.8 million monthly users, according to the company.

Tags: ad-funded video, free video download, hiro media, Rambler Cinema, Rambler Russia