The Ukrainian media group United Media Holding (UMH) has completed placement of a 15% equity stake for $45 million, valuing the company at $300 million. The company’s shares were listed on the Frankfurt Stock Exchange. UMH became the first Ukrainian company to list on a foreign stock exchange. The Ukrainian investment bank Concorde Capital acted as sole financial adviser and bookrunner.
UMH is an international diversified media company that owns the Ukrainian Media Holding group of companies and the Populyarnaya Pressa publishing house in Russia. The company has operations in Ukraine, Russia, Kazakhstan and Belarus and in total manages 38 brands in print, radio, and Internet. UMH reported sales of over $150 million in 2007.
UMH, which plans IPO in London in 2011, will use proceeds from the private placement to invest into Internet and media content projects in Russia and Ukraine, aiming to become a top 10 media company in the CIS countries.
UMH is among Ukraine’s top print media players, with 13% of the advertising market and 33% of readership. UMH also owns the largest Ukrainian press retail chain and two printing facilities. UMH operates four FM national radio networks and three local FM stations with the largest share of the Kyiv radio advertising market and the 2nd largest share of all Ukrainian network radio station advertising.
In Russia, Populyarnaya Pressa publishes weekly TV guide Telenedelya – # 3 publication in Russia by readership and advertising volume as well as the most circulated Russian sports magazine Football.
The UMH portfolio of Internet projects includes the leading Ukrainian sports portal football.ua, social news site High Way, news portals kp.ua and focus.in.ua, business portal dengi-ua.com, and Kyiv city entertainment site timeout.ua
UMH is an exclusive advertising partner of LiveJournal in Ukraine where LiveJournal has 1.5 million monthly unique visitors.