One of the leading Russian Internet companies, Rambler Media together with its majority-owned contextual advertising company, Begun, have announced the launch of video contextual advertising system, Begun.Videocontext, on Rambler‘s video sharing online community, Rambler Vision.
The videos on Rambler Vision are tagged according to their content. The contextual advertisements are displayed at the bottom of relevant videos. The system also logs data from user behavior to take into account users’ geography and demography.
The advertising is CPC-based. The users have the ability to close the advertisement by clicking the “x” sign in it.
Begun.Videocontext is the first system of its kind in Russia to enable advertisers to place their advertisements according to users’ video search queries and Rambler Vision is the first web service to benefit from it, the companies said in a joint press release.
Rambler Vision, which has 1.3 million monthly visitors, competes with the other Russian online video sharing sites, including RuTube, Video@Mail.ru, and Smotri.com as well as with the Russian version of YouTube.