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Yandex vs. Google: Russian Chronicles

Files under: News
Posted by: Quintura @ 01:03 [2. 09. 08]

Билборд создан по технологии Яндекса.

It wasn’t a long ago when Google was doing a bench advertising in Moscow to build brand awareness in Russia. In a much bigger response, the leading Russian search engine Yandex has launched an outdoor advertising campaign called “Any Questions?” The idea behind is that answers to any questions can be found on Yandex. The campaign is taking place both on billboards and in subway in major Russian cities. On the company’s web-site, anyone can create its own billboard (see above the one that we created here).

The two major search engines in Russia keep beefing up their product portfolios. Google launched a classifieds search in Russia while Yandex released an instant messaging (IM) client Я.Онлайн (“I’m Online”). The IM client software is based on Jabber protocol and available for download on computers with MS Windows XP or Vista. The software is compatible with user accounts, both on Yandex and on other Jabber-based services including QIP, GMail and LiveJournal.

While the market keeps speculating about Yandex IPO, the company does not comment on its plans of going public.

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4 Responses to «Yandex vs. Google: Russian Chronicles»

  1. 1 Yandex delays Nasdaq IPO till “next year” Quintura @ 01:03 [2. 09. 08]

    [...] Quintura reports about a funny follow up on Google’s act of desperation on the streets of Moscow. World’s [...]

  2. 2 Quintura blog » Blog Archive » Yandex IPO Plan On Track Quintura @ 01:03 [2. 09. 08]

    [...] search engine Yandex, which has recently changed its logo to Cyrillic, has just launched a massive outdoor advertising campaign in Russian cities. The company also released its own instant messenger Ya.Online to keep users [...]

  3. 3 Quintura blog » Blog Archive » Early Success of Quintura Site Search Rewarded With New Funding Quintura @ 01:03 [2. 09. 08]

    [...] Forbes runs several opinions if Google changed the world. People say Google turns ten this weekend. So does Yandex. I wonder what people will tell about Quintura (which turns [...]

  4. 4 Quintura blog » Blog Archive » Quintura Named Top 10 Alternative Search Technology By PCMag.com Quintura @ 01:03 [2. 09. 08]

    [...] say that Google turned ten this weekend. So did Yandex. I wonder what people will tell about Quintura (which [...]