The leading Russian mobile content provider, Plastic Media acquired SMX Com, a provider of mobile value-added services (VAS), from Rambler Media. As a part of the acquisition, Plastic Media will operate and provide mobile VAS services to Rambler.
The value of the deal was not disclosed but the analysts estimate it at at ca. $3 million.
SMX Communications Ltd. (SMX Com) reported revenues of $6 million from mobile VAS in 2008.
Founded in 2004, SMX Com sells ring tones, icons, screen savers and games via a download from its web-site, SMXCom.ru as well as via partnerships with TV channels.
The Russian mobile VAS market was valued at $3.8 billion in 2008.