Football (or soccer) is the most popular sports in Russia. Zenit St. Petersburg won the UEFA Cup in 2008. The Russian national team won bronze medals in UEFA European Football Championship last year.
In March 2009, Kaspersky Lab, the leading Russian and top 5 global security software vendor, became a sponsor of Melbourne Football Club. The company signed a three-year multi-million dollar sponsorship deal with the AFL’s Melbourne Demons. The agreement between Kaspersky Lab and the club included signage, coach’s sponsorship, web-site advertising, corporate hospitality and other match day benefits.
In March 2008, the leading Russian social network Odnoklassniki.ru became a sponsor of FC Dinamo Moscow, the legendary football club that finished 3rd in Russian Premier League last season.
In April 2008, Rambler Media, which operates one of the leading Russian search engines and online portals, Rambler.ru, became the official title sponsor of the Russian Football Cup. The company signed a four-year strategic partnership with the Russian Football Union (see its logo above).
Meantime, the sponsorship deals between Odnoklassniki.ru and FC Dinamo Moscow and between Rambler and Russian Football Union are, apparently, no longer in place in the current football season in Russia. Likely, it’s because of economic recession.. Hopefully, the other internet-based sponsors of football clubs will emerge shortly.