The leading e-commerce group in Eastern Europe, MIH Allegro Group has acquired a 51 percent stake in B2B e-commerce trading platform, UAProm in Ukraine, in exchange for an undisclosed investment into its business development. The Ukrainian founders of UAProm, who previously worked for the US-based mobile service provider Sonopia, will retain 49 percent and agree to stay in the business for three years.
Launched in April 2008, UAProm has 20 thousand daily users on its e-commerce sites in Ukraine (UAProm.net), Russia (RUProm.net), Belarus (BELProm.net) and Kazakhstan (KAZProm.net). UAProm has 40,000 registered companies on its database. More than 100 companies are paying customers.
MIH Allegro Group, which is owned by media group Naspers of South Africa, operates the leading e-commerce trading platforms and classifieds sites in Eastern Europe under the Allegro, Aukro and other brands. Naspers owns 43 percent of the leading Russian online portal, Mail.ru.