Denis Simachev, one of the most well-known Russian fashion designers, is going to introduce his own design of iPhone.
Called “SimaPhone“, the iPhone is decorated with Russian national elements of khohloma.
The designer previously applied khohloma to Ducati motobikes and Porsche cars.
From a brief concept of the DENIS SIMACHEV trademark:
“We use questionable, ambiguous artefacts of national culture, which are intentionally cultivated
to be both naive and honest.
We try to propagate the specific attributes of the Russian personality through its traditions
and high technologies, elitist and mass culture, and official and underground spirit.”
Happy birthday, Denis!