It is no surprise that MySpace has decided to close down its Russian office. The latest study of social networking in Russia has found that MySpace and Facebook attracted just 371,000 and 616,000 Russian visitors in May 2009, respectively, says comScore. This represented a reach of only 1% and 2% of 31.9 million Russian online population.
The most popular Russian social networking site Vkontakte.ru attracted 14.3 million visitors (45% reach), followed by Odnoklassniki.ru (7.8 million visitors), Mail.ru’s My World (6.3 million visitors), Fotostrana.ru (1.6 million visitors) and Privet.ru (942,000 visitors). Yandex-owned Moikrug.ru attracted 839,000 visitors in May 2009.
Russia has the world’s most engaged social networking audience, with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month, ahead of Brasil (6.3 hours per visitor), Canada (5.3 hours per visitor), Spain, UK, and Germany. United States ranked 9th at 4.2 hours.
In May 2009, Mail.ru-majority owner and Odnoklassniki.ru & Vkontakte investor Digital Sky Technologies (DST) acquired a 2 percent stake in Facebook for $200 million.