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Russian Search Battleground Intensifies As Yandex Launches Site Search

Files under: News
Posted by: Quintura @ 11:59 [11. 08. 09]

The leading Russian search engine, Yandex, which holds 54 percent share of searches in Europe’s 4th largest Internet market, has launched a free, ad-supported site search offer for web-sites, Yandex.Site. The webmaster can embed Yandex.Site to its web-site by copying & pasting the embed code. If the web-site joins the Yandex Advertising Network, then Yandex will share 50 percent revenue from clicks to Yandex search ads displayed alongside search results.

Quintura offers a hosted site search, Quintura Site Search that in addition to Yandex-like simple search box includes interactive keyword map (search cloud) and related articles from the web-site. Moreover, the Quintura’s site search can be better monetized by using search ads from contextual advertising services of Begun and Yandex as well as Quintura own ads from direct advertisiers. According to our stats, web-masters can increase their revenues from contextual ads by more than 20 percent by embedding Quintura Site Search to their web-sites.

Google also offers a site search engine, Google Custom Search in Russia that is free and can be monetized with Google AdSense ads for search.

The competition in site search market in Russia is clearly intensifying. The country’s 2nd largest contextual advertising service, Begun has started offering to its web publishers to increase revenues from clicks to Begun ads by embedding Quintura Site Search to the web-site and monetizing search with Begun.

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