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Russian Mobile Content Market Reaches $420 Million in 1H 2009

Files under: News
Posted by: Quintura @ 05:23 [14. 08. 09]

The Russian market for mobile content has reached $420 million in the first half of 2009, or 22.6 percent of Russian mobile VAS market (Value-Added Services) of 55 billion rubles ($1.8 billion), reported Prime TASS-BIT. SMS and mobile Internet accounted for 50 percent and 22.5 percent of the mobile VAS market in Russia, respectively.

The Russian mobile VAS market was $3.8 billion (94 billion rubles) in 2008. It is estimated that in 2009 the market will increase in Russian Ruble terms but drop in US$ terms to less than $3 billion due to Ruble devaluation.

The mobile Internet access and mobile commerce services are the fastest growing market segments while ring tones and paid video content segments are stagnating.

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