The leading Russian online video portal, RuTube has started monetizing its online video content with in-video contextual advertisements from Begun, the two companies said in a joint press announcement.
Founded in 2006, RuTube has over 6.5 million unique monthly visitors. The site is ranked as top 10 most visited web-site in Russia. The monthly video views on RuTube.ru exceed 65 million. In 2008, RuTube was acquired by Gazprom Media.
Begun powers in-video contextual ads on online video community Smotri.com, news site RIAN.ru, and TV channel Rossia’s web-site, RuTV.ru. The Russian online video ad market is valued at over $4 million per year.