The owners of most-visited Russian web-sites for women, WomanJournal.ru and Passion.ru have agreed to merge their businesses, reported newspaper Kommersant. As a result, Passion.ru founders Evgeny and Svetlana Vysokovskiy will obtain less than 50% stake in WomanJournal.ru’s owner Milanor and receive Board of Director seats, according to Pierric Duthoit, Milanor (WomanJournal.ru) CEO. The merger will help two independent web-site publishers to successfully compete with online media properties of print magazine publishers in Russia as well as to increase advertisement sales.
According to TNS Web Index, WomanJournal.ru and Passion.ru (together with affiliated sites) had a monthly reach of 2.2 million and 2.4 million in September 2009, respectively. In 2008, the revenues of WomanJournal.ru and Passion.ru were estimated at $2 million and $1 million, respectively. Passion.ru was founded in 1999. WomanJournal.ru was launched in 2006.
In October 2008, Milanor raised $6 million from French venture capital investors Ventech Capital, XAnge Capital and AGF Private Equity. Milanor’s major owner Direct Group is a shareholder of leading Russian online shopping club KupiVIP.ru.
The other major women-centric web-sites in Russia that have over 1 million monthly visitors include Cosmo.ru (owned by Independent Media Sanoma – publisher of Cosmopolitan and Harpers Bazar magazines), Woman.ru (owned by Sobaka publishing house), WDay.ru (owned by Hachette Filipacchi Shkulev – publisher of Elle, Marie Clarie, and Psychologies magazines), Glamour.ru (owned by Condenast Russia – publisher of Glamour, Vogue and Tatler magazines) and Eva.ru.
Disclosure: Our visual-based search engine Quintura Site Search powers site search on Passion.ru and WomanJournal.ru’s sister web-site LeLuxe.ru.