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Russian SocNets for Kids Go After Huge Untapped Market

Files under: News
Posted by: Quintura @ 04:48 [6. 12. 09]

Since we operate a search engine for children, Quintura for Kids (and its Russian version), we keep a close eye on market developments in online space for kids. According to Rumetrika, there are 8 million internet users in Russia at the age of below 14 years old. Two recent projects such as Tvidi.ru and Mir Bibigona have emerged as market leaders in Russian internet for children. These are not just Russian social networks for kids with 0.5 million registered users among them but also online learning and game sites for children.

Launched in September 2008, Tvidi.ru has more than 370,000 registered users. The project is owned by Russian media group RBC Information Systems that licensed the Tvidi.ru’s social networking platform from Israeli company that operates Tweegee.com and Israel’s largest children’s portal tipo.co.il. Upon site registration, Tvidi.ru offers online games, search, communication, photo and video sharing services and news as well as building personal web-sites. Tvidi.ru was named the “Best Project” at ELBA 2009 forum.

Launched in December 2008, Mir Bibigona (Мир Бибигона) has 130,000 registered users. The project is owned by VGTRK (All-Russian State Television and Radio Broadcasting Company) that operates TV channel for children, Bibigon, among others. The TV channel supplies most of the content for Mir Bibigona. The social network offers a separate account registration for parents and runs online contests for children.

VGTRK has recently launched an online learning playground for children, Bibigosha (Бибигоша)

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