The Russian online display advertising market was up 10% year-on-year to 8.3 billion Rubles ($261 million) in 2009. The car manufacturers and dealers accounted for 30% of the market spending last year, ahead of telecoms operators with 12%, according to AdWatch/Isobar. The Russian contextual advertising market was up 13% year-on-year to 9.61 billion Rubles ($302 million) in 2009. The Internet advertising market in Russia was the only advertising market segment in Russia that increased in 2009.
The leading online display advertisers in Russia included Ford Motor, Honda, MTS, Megafon, and Peugeot Citroen.