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Files under: Enterprise, News, Tech
Posted by: Quintura @ 06:02 [1. 02. 10]
 The leading Russian search engine and contextual advertising provider, Yandex reported that its 2009 revenues were up 14% year-on-year to 8.7 billion Rubles. Due to Ruble devaluation in 2009, the Yandex revenues in USD decreased 9% year-on-year from $300 million in 2008 to $274 million in 2009. Being the leader in Internet advertising in Russia, Yandex managed to increase its revenues in Rubles while the Russian advertising market shrank about 30% in 2009.
The contextual advertising accounted for 86% of Yandex revenues. The display (banner) advertising accounted for 11% of its annual revenues. The remaining 3% of revenues came from Yandex.Money, software sales, and others. The number of Yandex advertisers was up 55% year-on-year to 120,000. Yandex holds 78% share of Russian contextual advertising market valued at $9.6 billion Rubles ($302 million) in 2009.
According to TNS Russia, Yandex increased monthly audience 29% year-on-year to 22.7 million users. Yandex is the 7th largest search property globally with 1.9 billion searches in December 2009.
Tags: Russian internet advertising market, Yandex contextual advertising revenues, Yandex display advertising revenues, Yandex results 2009, Yandex revenue, Yandex revenue 2009, Yandex revenues
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