The online video platform and advertising company Digital Access, which was acquired by ru-Net Ltd of Leonid Boguslavsky in 2009, has launched ivi.ru, online video service for Russian internet users. The free service, whose design reminds of Hulu, will be monetized with pre-roll, post-roll, and video-overlay ads. The revenues from ads will be shared with content rights owners. ru-Net Managing Director Dmitry Alimov revealed that it invested several million dollars into project.
ivi.ru has over 9,000 hours of licensed video content from one hundred content rights owners, mostly from Russia, including TV channels TNT, CTC, MTV, Muz-TV, and Stream; cinema production companies Central Partnership and Amedia, and animation film studio Souyzmultfilm. Digital Access, which will exclusively sell video ads on ivi.ru, is run by CEO Anna Znamenskaya. Previously, Anna was Commercial Director at Rambler Media.
Digital Access expects the Russian online video advertising market to reach $10 to 12 million in 2010, up from $5 million in 2009.