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P&G Leads List of Top 10 Online Display Advertisers in Russia

Files under: News
Posted by: Quintura @ 03:29 [11. 08. 10]

Russian online display advertising spendings accounted for 2,967 million Rubles ($100 million) in H1 2010, up 18% from the same period in 2009 while display ad spendings of top 10 advertisers accounted for 1,157 million Rubles, up 72% from the same period last year, reported newspaper Kommersant.

The list of top 10 online display advertisers in Russia in H1 2010 (according to MindShare Interaction) includes:

1. Procter & Gamble (220 million Rubles or $7.3 million),

2. Renault-Nissan (182 million Rubles or $6.1 millon),

3. MTS (135 million Rubles or $4.5 million),

4. Megafon (126 million Rubles or $4.2 million),

5. Volkswagen Audi Group (110 million Rubles or $3.7 million),

6. VimpelCom (102 million Rubles or $3.4 million),

7. Peugeout Citroen (86 million Rubles or $2.9 million),

8. Samsung (70 million Rubles or $2.3 million),

9. LG Electronics (67 million Rubles or $2.2 million)

10. Nokia (59 million Rubles or $2.0 million)

It is noticable that Procter & Gamble has become top online display advertiser in Russia for the first time. P&G increased its online display ad spendings by 5 times: from 44 million Rubles in H1 2009 to 220 million Rubles in H1 2010. P&G is the biggest TV advertiser in Russia with TV ad spendings estimated at 1,500 million Rubles in H1 2010.

It is estimated that the car manufacturers in Russia spent 750 million Rubles ($25 million) on online display advertising in H1 2010 while FMCG companies were the second biggest spenders with 600 million Rubles ($20 million).

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