The Russian state broadcaster VGTRK will start new pay TV channel Sport 1 on August 14, the news channel Vesti.ru reported. Sport 1 shall be available via major cable TV operators in Russia.
Sport 1 will broadcast all ten football matches of each match day of the Barclays Premier League in England. The matches will be shown in HD quality. Up to three Premier League matches of each match day will be shown on Rossiya 2, a free-to-air Russia-nationwide TV channel owned by VGTRK.
VGTRK acquired the rights for the Premier League for the next three years for more than $10 million from Advisers Media International (AMI), according to newspaper Kommersant. AMI won the Premier League rights for Russia last May.