The Russian venture capital firm Leader-Innovations has invested in WebMediaGroup online media company. Leader-Innovations and Gazrombank acquired a 30% stake in online media projects of WebMediaGroup. The investement was made at a valuation of between $10 million and $20 million, according to newspaper Vedomosti. The new money will be invested into WebMediaGroup online media projects including online video service Zoomby. The Russian online video advertising market should reach $30 million in 2011.
Launched in May 2010, Zoomby is operated by WebTV (part of WebMediaGroup) in cooperation with VGTRK, Russian state television company. Zoomby.ru offers to watch TV films, TV series, videos and “catch-up” shows of major Russian TV broadcasting channels. Zoomby.ru reached 1.6 million unique monthly visitors and 6 million video views last November. The site currently has 200,000 daily visitors and 500,000 video views per day.
In December 2010, ProfMedia invested over $3 million in Russian online video site ivi.ru of Digital Access.
Leader-Innovations was formed with total equity capital of 3 million Roubles ($100 million) by Russian Venture Company (RVK) and asset management company Leader in December 2008.