Being referred as ‘Amazon of Russia’, OZON.ru, the largest Russian online store, has announced operational results for the first half of 2011.
OZON.ru reported revenues of 2.4 billion Roubles (ca. $86 million) in H1 2011, up 36% from H1 2010. The revenues came from online sale of books (37%), consumer electronics (30%) and other goods (33%). OZON.ru processed 1.07 million customer orders in H1 2011. That would imply an average value per order of $78, up from $70 in 2010.
Launched in 1998, OZON.ru attracts 10 million unique monthly visitors. OZON.ru has 5.2 million registered users. In early 2011, OZON.ru started selling shoes online to fend off competition from the Russian online shoe stores Sapato.ru and Lamoda.ru. In April 2011, Maelle Gavet was appointed as CEO of OZON.ru.
OZON.ru has been looking to sell a 10% stake in the company for more than $40 million, implying OZON.ru value of more than $400 million. OZON.ru‘s majority shareholder is Baring Vostok Capital Partners (BVCP). Other shareholders include Index Ventures, Holtzbrinck and Cisco.