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Russian Search Pioneer, Aport to Switch Search to Yandex

Files under: News
Posted by: admin @ 23:32 [23. 08. 11]

The last Russian independent search engine standing, Aport has stopped using its own web search index. Being one of the Russian search market pioneers, Aport switched its search to Yandex. From now on, Yandex powers web search results and contextual ads on Aport.ru.

Launched in 1997, Aport is owned by Vimpelcom (Beeline), Russia’s leading mobile phone operator. Aport, which has 1 million monthly users, holds 0.4% search market share in Russia. In July 2001, Aport was acquired for $25 million by fixed-line telecom operator Golden Telecom, which was purchased by Vimpelcom in 2008.

In June 2011, Yandex began powering search and search-related advertising on Rambler.ru, a leading Russian online portal. In December 2009, the largest Russian online portal Mail.ru switched search to Google.

The leading Russian search engine company, Yandex, which completed $1.4 billion IPO on NASDAQ in May 2011, holds 65% search market share in Russia as well as 65% share of the Russian contextual advertising market.

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