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WPP To Acquire Promo, Pioneer of Digital Marketing Services in Russia

Files under: News
Posted by: admin @ 04:47 [4. 10. 11]

The global marketing communications group Ogilvy & Mather, part of WPP, has agreed to acquire a majority stake in Promo, a Moscow-based digital marketing services agency.

Founded in 1997, Promo specialises in creating internet, mobile and multimedia campaigns for a variety of clients in Russia including Gazprom, LG and MTS. Promo reported revenues of ca. $3 million in 2010. Promo was one of the first digital marketing agencies in Russia.

WPP now employs 2,000 in Russia and generates annual revenues of $200 million in the country.

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