The global marketing communications group Ogilvy & Mather, part of WPP, has agreed to acquire a majority stake in Promo, a Moscow-based digital marketing services agency.
Founded in 1997, Promo specialises in creating internet, mobile and multimedia campaigns for a variety of clients in Russia including Gazprom, LG and MTS. Promo reported revenues of ca. $3 million in 2010. Promo was one of the first digital marketing agencies in Russia.
WPP now employs 2,000 in Russia and generates annual revenues of $200 million in the country.