How to stop your online user going to a competitor’s service? To provide the same one on your own.
Russia’s leading search engine and search-related advertising company Yandex has partnered with Nokia‘s NAVTEQ by licensing its global digital maps for Yandex.Maps (Яндекс.Карты). The monthly audience of Yandex.Maps is over 14 million, according to TNS Web Index. The deal with NAVTEQ shall help Yandex to compete with Google for Russian online users.
In 2010, Yandex purchased digital map maker GIS Technology for $5 million to have maps for Russia and its neighboring countries. In Russia, Yandex.Maps faces a serious competition not only from Google.Maps but also from digital maps’ service provider 2GIS that has a strong presence in Russian regions.