The European early-stage venture capital firm Mangrove Capital Partners has invested in Pops, whose app for Android phones helps to personalize phone alerts with fun animations and videos, Mangrove partner Mark Tluszcz twitted.
Israel-based Pops was founded by Nir Ofir in April 2011. Update: Pops raised $1.5 million.
With Pops for Android, users can personalize e-mail, SMS, Facebook, Twitter and other notifications with on-screen animations and videos.
In Israel, Mangrove Capital invested in Flash site builder Wix and web-based office app suite SohoOS. In Russia, Mangrove invested in some of the top web startups.
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