Russia’s top web startup of 2011, ZeptoLab is branching out its Cut the Rope game character Om Nom into toys, board and TV games & kidswear. Zeptolab cut deals with Mattel, Hasbro, Jakk’s Pacific and LF USA. The merchandising agreements were announced during Toy Fair 2012 in New York.
Launched in October 2010, Cut the Rope reckoned 100 million downloads. The game has more than 30 million monthly active users. Its new game franchise Cut the Rope Experiments: Bath Time will be available soon.
Zeptolab was founded in Moscow by brothers Semyon and Efim Voinov. The company is headed by CEO Misha Lyalin and Chief Revenue Officer Diana Moldavsky.