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Russian Online Advertising Market Up 35% In 2012; Exceeds Print Ad Spend

Files under: News
Posted by: admin @ 08:46 [6. 02. 13]

According to the Russian Association of Communication Agencies (AKAR), the Russian internet advertising market was valued at 56.3 billion Roubles ($1,877 million) in 2012, up 35 percent from 2011. The contextual advertising spendings were up 45 percent year-on-year to 38.4 billion Roubles ($1280 million) in 2012 and accounted for 68 percent (vs. 63 percent in 2011) of total internet advertising spendings in Russia. The display (banner) advertising spendings were up 17 percent year-on-year to 17.9 billion Roubles ($597 million) in 2012 and accounted for 32 percent of total internet advertising spendings in Russia.

In 2011, the Russian online advertising market accounted for 19 percent of total advertising market in Russia of 297.8 billion Roubles ($9,926 million).

In 2012, the Russian internet advertising spend of 56.3 billion Roubles ($1,877 million) was above the print advertising spend of 41.2 billion Roubles ($1,373 million) and outdoor advertising spend of 37.7 billion Roubles ($1,257 million) for the first time.

TV advertising market in Russia was valued at 143.2 billion Roubles ($4,773 million) in 2012, up 9% from 2011.

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