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Russian Internet Advertising Market up 56% to $1.4 Billion in 2011

Files under: News
Posted by: admin @ 13:00 [21. 02. 12]

According to the Russian Association of Communication Agencies (AKAR), the Russian internet advertising market was valued at 41.8 billion Roubles ($1,393 million) in 2011, up 56 percent from 26.8 billion Roubles ($893 million) in 2010. The contextual advertising spendings were up 63 percent year-on-year to 26.5 billion Roubles ($883 million) in 2011 and accounted for [...]

Yandex Holds 65% of Russian Contextual Ads Market Valued at $430M in H1 2011

Files under: News
Posted by: admin @ 02:33 [13. 07. 11]

The Russian contextual advertising market was valued at more than 12 billion Roubles (ca. $430 million) in the first half of 2011. The market has increased 60% year-on-year. The leading Russian search engine company Yandex, which completed $1.4 billion IPO on NASDAQ in May 2011, holds 65% share of the Russian contextual advertising market. Yandex‘ [...]

Google Reaches 10% of Russian Contextual Advertising Market

Files under: News
Posted by: Quintura @ 06:21 [28. 01. 10]

The Russian contextual advertising market was up 13% year-on-year to 9.61 billion Rubles ($302 million) in 2009. Yandex holds 78% of the market, ahead of Begun with 11% share and Google with 10% share. Due to Ruble devaluation, the contextual advertising spending in USD were actually down from $344 million in 2008 to $302 million [...]

Begun Offers New Way To Monetize Photo Sharing Sites

Files under: News, Tech, Web 2.0
Posted by: Quintura @ 17:36 [29. 10. 08]

Having escaped from Google’s acquisition, the leading Russian contextual advertising company Begun continues offering new ways to monetize multimedia online content. In June 2008, Begun launched video contextual advertisements via Begun.VideoContext that were first introduced on video sharing online community Rambler Vision. Now the company is launching a new monetization option for photo sharing websites [...]

Rambler Vision Introduces Video Contextual Advertising

Files under: News, Web 2.0
Posted by: Quintura @ 13:14 [30. 06. 08]

One of the leading Russian Internet companies, Rambler Media together with its majority-owned contextual advertising company, Begun, have announced the launch of video contextual advertising system, Begun.Videocontext, on Rambler‘s video sharing online community, Rambler Vision. The videos on Rambler Vision are tagged according to their content. The contextual advertisements are displayed at the bottom of [...]

ru-Net Acquires Control In iConText Agency

Files under: News
Posted by: Quintura @ 19:22 [25. 06. 08]

ru-Net, the Internet investment company acquired a 51% controlling stake in iConText, a leading Russian contextual advertising agency, reported business daily Vedomosti. According to expert estimates, the deal could be valued at ca. $7 million. Having accounted for 7% of Russian contextual advertising spending of $210 million in 2007, iConText could have had billings of [...]