85% of Russian Internet Users Shop Online

Files under: News
Posted by: Quintura @ 16:47 [22. 08. 08]

The Russian online sales are booming. The Russian e-commerce market has doubled to $3.2 billion in 2007. The leading Russian consumer shopping site Ozon.ru reported sales of $45 million in 1H 2008, up 78% from 2007. The new online consumer shopping study of Russian internet users from market research firm revealed that 85% of responders shop online. However, it’s yet to become a habit because only 16% of users shop online once a month.

Most of the shoppers or 70% paid for online goods in cash upon delivery while only 12% of responders used bank cards in online transactions and another 10% used online payment systems.

The most popular shopping items included books (51% of responders), computers (43%), home appliances (42%), software (31%), movies (26%), beauty products (25%), and music (23%). 96% of responders visited online shopping sites.

Among the popular online shops were (41% of responders) and (11%) as well as , , and , all 10%.

Tags: Ozon, Ozon.ru, Romir online shopping, Romir Russia, Russian e-commerce, Russian Internet study, Russian online sales, Russian online shoppoing