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eHouse Bought Back SocNet Damochka.ru to Launch Online Shopping Club

Files under: News
Posted by: Quintura @ 13:28 [26. 10. 09]

Russian ecommerce group eHouse Holding, which sold 51% stake in Paintium, a company operating online dating and social networking site Damochka.ru and banner exchange network BannerBank for $3.3 million to Rambler Media in July 2006, has bought the online properties back from Rambler for about $0.2 million, reported CNews.

Founded in 2001, Damochka.ru had 1.7 million registered users and 0.7 million active members in July 2006. Due to management changes and own competing projects, Rambler never integrated the site into its product portfolio and decided to sell it back to the original owners.

According to eHouse CEO Vladislav Ulendeev, in the near future Damochka.ru, which has about 0.3 million monthly users, will be relaunched as online shopping club.

eHouse recently sold majority in its online shops Bolero.ru and 003.ru to X5 Retail Group

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