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Files under: News, Web 2.0
Posted by: Quintura @ 04:41 [13. 07. 10]
 Inspired by $1 billion sale of Zappos to Amazon, the German Otto Group-backed and French Direct Group have invested in Russian online shoe store . The deal amount should be in the $1 million range. The goal is to build #1 Russian online shoe retailer.
Launched in June 2010, Sapato.ru offers shoes from major European brands. The service utilizes logistics facility of German’s Bertelsmann near Moscow. Sapato.ru is a project of Fast Lane Ventures, a business incubator founded by Pascal Clément of Direct Group and Oskar Hartmann, founder of online shopping club KupiVIP.ru.
The Russian shoes retail market is valued $15 billion per year.
Having sold the German CityDeal to Groupon, eVenture Capital recently invested in Russian Groupon-like service Darberry.ru. Meantime, Direct Group, ABRT Fund and Mangrove Capital Partners invested in the other group purchasing service Beaucoup.ru.
Tags: Direct Group Sapato, eVenture Capital Sapato, Sapato.ru
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