The largest Russian online store (Amazon of Russia) OZON.ru has announced operational results for 2010. OZON.ru is looking to sell a 10% stake in the company for more than $40 million. The sale, which shall include selling new shares and exisiting shares by minority shareholders, will imply Ozon.ru valuation of over $400 million. The company hired Morgan Stanley to manage the share sale, according to Vedomosti. OZON.ru‘s majority shareholder is Baring Vostok Capital Partners (BVCP). Other shareholders include Index Ventures, Holtzbrinck and Cisco.
Launched in 1998, Ozon.ru reported revenues of 4,150 million Roubles (ca. $136 million) in 2010, up 34% from 2009. Most of the revenues came from online sale of books (38%) and consumer electronics (32%). Ozon.ru processed 1.95 million customer orders in 2010. That would imply an average value per order of $70.
Ozon.ru, which has 4.8 million registered members, attracts 550,000 daily visitors. Ozon.ru recently started selling shoes online to fend off competition from online shoe stores Sapato and Lamoda.ru in Russia. The company says it has 600,000 active customers who make at least one purchase once every half-year.
Ozon.ru online travel subsidiary, OZON.Travel reported sales tunover of 898 million Roubles (ca. $30 million) in 2010. OZON.Travel sells airline and railway tickets online. The site, which has 100,000 registered members, attracts 25,000 daily visitors.