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Playfon Acquired Mobile Video Community for $5 Million

Files under: Mobile, News, Web 2.0
Posted by: Quintura @ 17:06 [2. 02. 08]

The leading Russian mobile entertainment service provider Playfon is entering a mobile social networking business by buying-out Wappy.to, a mobile video and photo sharing community site. Some industry observers put a deal value at $5 million.

Playfon Wappy.to has 1 million unique monthly users. The service was created in Denmark in 1999 as a tool to build WAP sites. The users currently upload and share their own generated video and photo content as well as create groups and chat to each other.

Playfon said in its press release it would use Wappy.to to build the first mobile social network in Russia. The site currently generates money from revenue sharing agreements with mobile telecom operators, for example, from Telia SurfPort in Sweden.

Through its partnerships with mobile telecom operators, Playfon reaches over 400 million mobile telecom subscribers in Russia and its neighboring countries as well as in the UK, Germany, Sweden, and Baltics.


4 Responses to «Playfon Acquired Mobile Video Community for $5 Million»

  1. 1 FusionSearcher Quintura @ 17:06 [2. 02. 08]

    [...] community site, and was created in Denmark in 1999 as a tool to build WAP sites, according to the Quintura blog. Playfon operates in UK, Germany, Sweden, Russia, Ukraine, Kazakhstan and Baltic States. source: [...]

  2. 2 Loose Threads: Roo, Vator, Wappy.to « NewTeeVee Quintura @ 17:06 [2. 02. 08]

    [...] Playfon has bought mobile video- and photo-sharing community site Wappy.to for about $5 million, according to the Quintura blog. We haven’t been able to verify the [...]

  3. 3 SMS Text News » Archives » Playfon acquires Wappy.to for rumoured $5m Quintura @ 17:06 [2. 02. 08]

    [...] has reportedly acquired mobile photo and video community site wappy.to for a rumoured $5m. Reports indicate that Wappy has 1 million monthly uniques — something that Playfon are apparently [...]

  4. 4 Q-blog » Blog Archive » Coral SISTEMA Strategic Fund приведёт в Россию FON Quintura @ 17:06 [2. 02. 08]

    [...] последовала за недавними инвестициями Финама в Badoo и Playfon в Wappy.to с целью привести западные веб-сервисы на российский [...]