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Russian Online Advertising Spending Up 73% in 1H 2008

Files under: News
Posted by: Quintura @ 15:46 [6. 08. 08]

The online advertising market in Russia was estimated at $260 million in 1H 2008, up 73% from 1H 2007, according to a report from MindShare Interaction. The contextual advertising accounted for $161 million or 62% of total online advertising spending, while display advertising accounted for $99 million (38%) of total online spending.

The online display advertising was up 57% from previous year. The business daily Kommersant reported top 10 online display advertisers in Russia. The list included Ford Motor Co. ($4.6m), MTS ($2.5m), Megafon ($2.3m), General Motors ($2m), VimpelCom ($1.9m), Peugeout Citroen ($1.6m), Nissan ($1.5m), Samsung ($1.3m), Honda ($1.2m), and Procter & Gamble ($1.1m). It is estimated that the car manufacturers in Russia invested up to 20% of their advertising budget into online advertising while, on average, the advertisers invested about 3.5% of their advertising budget into online advertising in Russia.

The Russian online advertising spending will reach more than $600 million in 2008, estimates MindShare Interaction.

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5 Responses to «Russian Online Advertising Spending Up 73% in 1H 2008»

  1. 1 Booming Russia: advertising spending increases with 73% Quintura @ 15:46 [6. 08. 08]

    [...] The online advertising market in Russia is a good business to be in: it has been estimated at $260 million in the first half of 2008. This is an increase of 73 percent compared to the same period in 2007, says MindShare Interaction. [...]

  2. 2 Pilgrim’s Picks for August 6 Quintura @ 15:46 [6. 08. 08]

    [...] online advertising spending up 73% in first half of [...]

  3. 3 Roundup: Brocade protects Sonsini after payment, Russian ads boom, and more » VentureBeat Quintura @ 15:46 [6. 08. 08]

    [...] online advertising booms — It is up 73 percent in the first half of the year. Microsoft teams up with Paramount Pictures and Ubisoft Entertainment for in-game promotion of film [...]

  4. 4 HipMojo.com » Russia’s Rising Ambitions – Part II Quintura @ 15:46 [6. 08. 08]

    [...] answer to Michael Arrington, search engine Quintura’s CEO Yakov Sadchikov comes across some interesting figures on the Russian online advertising market, estimated at $260 million from [...]

  5. 5 HipMojo.com » Corporate Blogging Pitfalls Quintura @ 15:46 [6. 08. 08]

    [...] Quintura’s Yakov Sadchikov is a fine example of an entrepreneur and executive who maximizes blogging to the fullest to bring visibility to his company. [...]

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