The leading Internet group in Eastern Europe, Naspers/MIH Group, which together with DST (Digital Sky Technology) own the largest Russian online portal, Mail.ru is doing due diligence of assets of DST-owned holding Forticom, reported newspapers Vedomosti and Kommersant.
As a result, Naspers/MIH and DST could merger their Polish internet assets, instant messaging service Gadu-Gadu and social network Nasza-Klasa.pl into a single entity that shall reach over a half of Polish internet users.
In addition to social networks Odnoklassniki.ru in Russia and One.lv & One.lt in the Baltic countries, Forticom owns 70% of Nasza-Klasa.pl, the leading social network in Poland with over 23 million registered users. Forticom acquired majority of Nasza-Klasa in 2008.
Naspers/MIH Group owns 100% in Gadu-Gadu, the leading Polish instant messaging service with 15 million registered users. Naspers acquired Gadu-Gadu for $155 million in 2007.
Poland has over 20 million internet users, which is 52% of 38 million population. The internet advertising market in Poland was valued at $370 million in 2009.