Zappos for Russia, Sapato.ru has raised $12 million in new funding, the company announced today. The investment round was led by Intel Capital, which contributed a majority of $12 million. The previous investors such as eVenture Capital, Kinnevik and Direct Group also joined the round. Sapato previously raised over $5 million from German Otto Group-backed eVenture Capital Partners, Investment AB Kinnevik of Sweden and Direct Group (via Fast Lane Ventures) of Pascal Clement.
Launched in June 2010, Sapato.ru has 2 million monthly visitors. Based in Moscow, Sapato is headed by CEO Matthieu Lannegrand. Sapato‘s sales turnover ammounted to some $3 million for the first year of operations.
The other Russian online shoe store Lamoda.ru, which launched in early 2011, is backed by Rocket Internet of Samwer brothers,Tengelmann Group of Germany, Holtzbrinck Ventures and Investment AB Kinnevik.
In 2008, Intel Capital invested in Czech online retailer Mall.cz.
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