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Mangrove Capital to Invest in BeStylish.com Online Shoe Store in India

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Posted by: admin @ 05:23 [29. 06. 11]

When it comes to exploring some of the best VC deals, it’s not only about Russia and Africa. The leading European early-stage venture capital firm Mangrove Capital Partners has made an investment in e-commerce in India. Mangrove Capital funded Indian online shoe store Bestylish. The investment should be in the range of several million dollars.

BeStylish.com was launched by Smile Interactive Group of Harish Bahl from India in 2011. Smile runs online shopping club FashionAndYou.com and group buying portal DealsAndYou.com, of which Mangrove Capital is also an investor. BeStylish is run by CEO Shailen Amin.

In June 2011, Intel Capital led $12 million investment round in Russian online shoe store Sapato.ru, which is also funded by German Otto Group-backed eVenture Capital Partners, Investment AB Kinnevik of Sweden and Direct Group (via Fast Lane Ventures) of Pascal Clement.

Sapato.ru competes with Lamoda.ru, Russian online shoe store funded by Rocket Internet of Samwer brothers,Tengelmann Group of Germany, Holtzbrinck Ventures and Investment AB Kinnevik.

In 2011, Mangrove Capital sold German online shopping club brands4friends to eBay and Australian couponing service Spreets to Yahoo!. In Russia, Mangrove Capital is a major investor in online shopping club KupiVIP.ru, which completed $55 million round from Bessemer, Balderton and Russia Partners (Siguler Guff) in April 2011.

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