Russia’s ZeptoLab-developed casual game Cut the Rope was first released for iPhone in October 2010. Since release, the game racked 45 million downloads, including 9 million paid downloads, according to newspaper Vedomosti. The iOS version of Cut the Rope is published by Chillingo. The game won Apple Design Award 2011.
Kite Ventures of Edward Shederovich has invested in ZeptoLab. Kite Ventures is known for its investments in coupon site Darberry (now Groupon Russia) and game information Kanobu Network (acquired by Afisha Rambler).
Released in June 2011, the Android version of Cut the Rope has become #1 paid new app at Android Market. ZeptoLab publishes Android version of Cut the Rope.
Founded in 2008, ZeptoLab is run by Moscow-based brothers Semyon Voinov and Efim Voinov. Prior to founding ZeptoLab together with his brother, Semyon Voinov worked as Lead Artist at game publisher Digital Chocolate in Helsinki, Finland.
ZeptoLab seems to be closely following Rovio of Finland whose casual game Angry Birds for iOS was first published by Chillingo. When Angry Birds became very popular, Rovio parted ways with Chillingo and began publishing the new versions of the game itself.
ZeptoLab should get some 30% revenue share from paid downloads of its game at iTunes App Store (30% share is taken by Apple and 40% – by Chillingo). In comparison, ZeptoLab should get some 71% revenue share from paid downloads at Android Market where 29% share is taken by Google. The paid version of the game retails at $0.99.
ZeptoLab should have generated net revenues of some $3 million to date from sales of Cut the Rope.