Being behind Yandex in Russia in terms of a number of searches, Google launched its first outdoor advertising campaign in the country called “Moscow 2.0″.
The campaign, whose tagline is “Know more on Google.ru“, includes information messages about the city of Moscow on 5.5 thousand ad places in Moscow, including on 24 billboards, 58 benches and 4.5 thousand stickers in the city underground.
As a part of the campaign, users are invited to embed their own city images and videos onto a virtual map of Moscow on Google Maps.
According to industry analysts, the company should have invested some $0.5 million in the first outdoor advertising campaign in Russia.
Yandex recently did outdoor advertising of its new user-generated traffic congestion monitoring service Traffic 2.0.