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Google Launches Outdoor Advertising Campaign in Russia

Files under: News
Posted by: Quintura @ 23:50 [6. 06. 08]

Being behind Yandex in Russia in terms of a number of searches, Google launched its first outdoor advertising campaign in the country called “Moscow 2.0″.

The campaign, whose tagline is “Know more on Google.ru“, includes information messages about the city of Moscow on 5.5 thousand ad places in Moscow, including on 24 billboards, 58 benches and 4.5 thousand stickers in the city underground.

As a part of the campaign, users are invited to embed their own city images and videos onto a virtual map of Moscow on Google Maps.

According to industry analysts, the company should have invested some $0.5 million in the first outdoor advertising campaign in Russia.

Yandex recently did outdoor advertising of its new user-generated traffic congestion monitoring service Traffic 2.0.

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9 Responses to «Google Launches Outdoor Advertising Campaign in Russia»

  1. 1 Google Spending $250k/month On Outdoor Ads In Russia Quintura @ 23:50 [6. 06. 08]

    [...] Translated version of the story is here, and see the Quintura blog. [...]

  2. 2 TechCrunch Japanese ????? » Google???????????25??? Quintura @ 23:50 [6. 06. 08]

    [...] ????????????????????????Quintura???????????????? CrunchBase Information Google Yandex Information provided by CrunchBase [...]

  3. 3 Google investe US$250 mil/m?s em an?ncios outdoor na R?ssia – Google Discovery Quintura @ 23:50 [6. 06. 08]

    [...] Quintura e [...]

  4. 4 Pilgrim’s Picks for June 7 – Google Favicon Edition Quintura @ 23:50 [6. 06. 08]

    [...] Meanwhile, Google’s spending big bucks on outdoor advertising in Russia. [...]

  5. 5 Billboards in Moscow: Google’s act of desperation Quintura @ 23:50 [6. 06. 08]

    [...] comes down to $250,000 per month. That has bought them 550,000 ad places all over Moscow – reports Quintura -, which Google has covered with 24 billboards, 58 benches and 450,000 thousand stickers. [...]

  6. 6 Ivailo Quintura @ 23:50 [6. 06. 08]

    Looks like Google is starting to take the huge potential of the Russian market a lot more seriously.

  7. 7 Learn from Quintura: use corporate blogging to get on Techmeme Quintura @ 23:50 [6. 06. 08]

    [...] Sadchikov: “Some major tech blogs regularly elaborate on the stories that were first posted on the Quintura blog.” Like TechCrunch. Erick Schonfeld based his article about the biggest tech IPO of 2008 on this story. And Arrington found out about Google’s weird outdoor campaign by browsing on the Quintura blog. [...]

  8. 8 Quintura blog » Blog Archive » Yandex vs. Google: Russian Chronicles Quintura @ 23:50 [6. 06. 08]

    [...] wasn’t a long ago when Google was doing a bench advertising in Moscow to build brand awareness in Russia. In a much bigger response, the leading Russian search [...]

  9. 9 Quintura blog » Blog Archive » Rambler Launches Massive Ad Campaign Quintura @ 23:50 [6. 06. 08]

    [...] the Russian internet history, according to computer news site Compulenta. For example, the recent ad campaign by Google was smaller by an order of magnitude. Rambler first announced its new vision of creating [...]

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