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Yandex New Logo Says It Becomes Household Name in Russia

Files under: Inside View, News, Tech, Web 2.0
Posted by: Quintura @ 23:47 [24. 08. 08]

The leading Russian search engine Yandex will launch a new logo on Monday, August 25. The new logo displays the Yandex name in Cyrillic, Яндекс. The change reflects a fact that Yandex has become a household name in Russia. When people think of both Internet and search in the country, they think of Yandex. All the previous Yandex logos and the new one were developed by design consultancy Art. Lebedev Studio.

Yandex CEO Arkady Volozh revealed in his interview to Times today of why the company manages to keep the search engine leadership in Russia. “Our technology is better suited for the Russian market,” Volozh said. “We have brilliant mathematicians and programmers. We are very strong on data analysis and have developed better technology, which is cutting-edge in Russia. We are constantly inventing new programs to stay ahead.”

Yandex not only develops but also makes acquisitions. To stay ahead of Google in Russia, the company acquired road traffic information service SMILink, business social network MoiKrug, and bought out its partner in online payment system Yandex.Money.

The upcoming Yandex IPO is expected to be the biggest technology IPO on NASDAQ in 2008. According to the company’s own statistics, its services had 50 million visitors in June 2008.

Update: Yandex recently announced on its corporate blog that the company had 1,500 employees in August 2008, up from 1,000 in November 2007. According to the company, it has 94 open vacancies.

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6 Responses to «Yandex New Logo Says It Becomes Household Name in Russia»

  1. 1 Russian Search Leader Yandex is Hungry for International Renown Quintura @ 23:47 [24. 08. 08]

    [...] become something of a household name in its home state, and in so doing intends to go so far as to refresh its logo to an entirely Cyrillic designation, rather than the largely English-language label it has [...]

  2. 2 The focus remains on Russia, Yandex now has a Cyrillic-based logo Quintura @ 23:47 [24. 08. 08]

    [...] has changed its Roman character logo into one depicting the company name in Cyrillic. According to Yakov from Quintura, this means Yandex has become a househould name in Russia. The new logo by design consultancy Art. [...]

  3. 3 Quintura blog » Blog Archive » Yandex vs. Google: Russian Chronicles Quintura @ 23:47 [24. 08. 08]

    [...] the market keeps speculating about Yandex IPO, the company does not comment on its plans of going [...]

  4. 4 Alt Search Engines » Blog Archive » Russian search engine Yandex Postpones IPO Quintura @ 23:47 [24. 08. 08]

    [...] investment bankers, the shareholders of Yandex have decided to postpone its multi-million dollar IPO on Nasdaq because of the world’s financial crisis. The IPO was originally planned for the second [...]

  5. 5 Three Top Level Domains to Remember for Russian Internet Users Now | Profy | Internet news and commentary Quintura @ 23:47 [24. 08. 08]

    [...] being the Russian language. For example, earlier this year the Russian search giant Yandex switched from a logo written mostly in Roman characters to Cyrillic [...]

  6. 6 Russia Wins First Non-Latin Domain Extension .RF Quintura @ 23:47 [24. 08. 08]

    [...] Yakov Sadchikov, over at Quinture points out, Yandex have also just replaced their old logo with an entirely Cyrillic version. Although Yakov suggests this reflects their increasing [...]