ru-Net of Leonid Boguslavsky has agreed to invest $6 million for a 25% stake in Esky.ru, online retailer of baby products in Russia. The investment was reported by newspaper Kommersant. The Russian baby product e-commerce market is valued at between $600 million and $800 million per year.
Founded in 2009, Esky.ru sells baby products online. Its sales revenues were estimated at $30 million in 2012. Based in Moscow, Esky is headed by Alexander Piskunov.
The new investment should help Esky expand beyond Moscow into Russian regions.
Previously, ru-Net invested in online shopping mall OZON.ru and coupon site Biglion.