“Amazon of Russia”, OZON.ru has received $100 million investment from ru-Net, Rakuten, Alpha Associates and Index Ventures. Both ru-Net and Index previously invested in OZON.ru. Russian private equity firm ru-Net of Leonid Boguslavsky led the round by contributing half of the investment. Out of $100 million investment, $5 million will be spent to buy out minority shareholders, reported newspaper Vedomosti. Ozon.ru was valued at more than $400 million. The investment bank Morgan Stanley managed the sale. The new funds will be invested to improve OZON.ru‘s shipping and distribution system as well as to expand online travel site OZON.Travel.
Launched in 1998, OZON.ru reported revenues of $86 million in the first half of 2011, which came mostly from online sale of books and consumer electronics. OZON.ru, which has 10 million unique monthly visitors, has over 5 million registered users. In early 2011, OZON.ru started selling shoes online to fend off competition from the Russian online shoe stores Sapato.ru and Lamoda.ru. OZON.ru is headed by CEO Maelle Gavet. OZON.ru‘s major shareholder is Baring Vostok Capital Partners (BVCP).
ru-Net was one of the major beneficiaries of the Yandex IPO in May 2011. ru-Net invested in daily deal site Biglion, online video site ivi, contextual advertising agency iConText, and others.
Japanese Rakuten recently acquired German e-commerce platform Tradona and French e-commerce platform PriceMinister.
$100 million investment in OZON.ru is the largest in Russian e-commerce. In April 2011, Balderton Capital, Bessemer Venture Partners, and Russia Partners (Siguler Guff) invested $55 million in the largest Russian online shopping club KupiVip.ru while Mangrove Capital and Ventech put $5 million in Oktogo.ru, online hotel booking site.
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