In February 2008, 47.4% of all searches in Russia were conducted on Yandex, followed by Google (31.2%), Rambler (9.7%), Mail.ru (7%), Yahoo! (1.3%), AOL (1.1%), and Microsoft (0.6%), says a new study of Russian Internet usage from comScore.
The results of the study will imply that the Russian alternative search engines including Quintura.ru held 0.5% share of all searches conducted in Russia.
Top Russian Web properties included Yandex with 62% reach of the Russian Internet audience, followed by Mail.ru (51%), Rambler (49%), AOL (42%), and Google (41%). The high rank of AOL in Russia can be explained by the fact that ICQ is still number one web instant messenger (IM) in the country. Another IM client QIP is ranked ninth with 26.6% reach.
Top Russian social networking sites Odnoklassniki.ru (15 million registered accounts and 5 million daily users) and Vkontakte.ru (10.8 million registered accounts and 5 million daily users) both reached almost 30% of the Russian internet audience. It is noticeable that Vkontakte.ru generated the strongest engagement among visitors of all top Russian web properties. The visitors of Vkontakte.ru spent an average 7.5 hours on the site in February, which is several times more than the visitors of any other site.
According to the study from comScore, the average Russian Internet user went online 13 days, spent 1.3 hours per day online, and consumed 2,322 pages of content in February 2008. The Russian Internet user visited 177 pages per usage day on average last February, which is more pages per usage day than a user did in Europe.
Major Russian Internet companies have questioned a methodology that comScore was using in its study and hinted that the study panelists were likely those Russian Internet users who are English-speaking only.
Russia is expected to become the second largest Internet market in Europe by the end 2008 with online advertising spending forecasted to double in 2008.
Update: In comparison, Yahoo!, Google, Microsoftt, AOL, and Fox Interactive Media lead the top U.S. Web Rankinsgs, according to comScore.